As a seasoned marketing professional and content creator with more than a decade of experience, Hillary specializes in online marketing strategy, as it relates to both paid media and organic efforts, including paid search, social media marketing, content marketing, email marketing, and ad management. Her experience has awarded her skills in lead generation tactics and the management of company websites, focusing on content, SEO, increased conversions, and improving the UX. Prior to joining Design Everest, Hillary worked in the new home construction industry, managing the digital marketing efforts for a Texas homebuilder.